On-brand, at scale: Driving performance with AI creative

Is generative AI leading to a "sea of sameness" in advertising? This week, we’re tackling the creative burden - from the pressure to produce endless aspect ratios for YouTube to the fear of losing brand control in an automated world. In this episode of Ads Decoded, host Ginny Marvin sits down with Charles Boyd (Group Product Manager - Creative, Google Ads) and Sarah Hathiramani (Director of Product Management, YouTube Ads) to bridge the gap between brand fidelity and AI-powered scale. In this deep dive: - Avoiding the sea of sameness: How to use generative AI to stand out rather than blend in. - Understanding Ad Strength: Why it’s a diagnostic metric for discovery, not a pass/fail performance report. - Advertiser-in-the-Loop controls: Using text guidelines to steer AI while maintaining brand control. - PMax Asset Experiments: How to use the new guided A/B testing to isolate creative impact. Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter: https://goo.gle/4ryu6uV Find Ginny on LinkedIn at https://goo.gle/4aFEw4I and on X as https://goo.gle/3N2Q22r. Learn more about the products and features in this episode → Generating on-brand creative assets with text guidelines: https://goo.gle/3OPSdHG Veo in Asset Studio: https://goo.gle/4n43QqX Creative tools for Demand Gen campaigns: https://goo.gle/4cRGjq1 Upgrading Dynamic Search Ads to AI Max: https://goo.gle/3Rb133g Explore the AI-powered creative resource hub on Accelerate with Google: https://goo.gle/4tTJ1kH