Often-Forgotten SEO Audit Issues to Boost Your Performance

Search Engine Journal · Beginner ·🚀 Entrepreneurship & Startups ·4y ago
Our host, Loren Baker, is joined by an SEO analyst and expert, Joe Hall of Hall Analysis. Joe shares his insights and everything you need to know about performing a successful SEO audit. What makes a website stand out? Are you – or your clients - making an elaborate effort to make your presence known? With Joe’s vast experience collaborating with the world’s largest Fortune 500 companies and Silicon Valley Startups, strategy development and in-depth SEO analysis are right up in his alley. In this episode, Joe enlightens us with often-forgotten SEO auditing issues, like: how to recognize your limitations, having a strategic vs. tactical mindset, establishing best practices, and so much more! Watch or listen to this insightful episode to help you on your SEO journey! Don’t forget to subscribe, leave a five-star rating and share to help more entrepreneurs improve and grow their businesses. 0:00 Host Introduction 0:20 Reminiscing 1:43 Does Joe utilize Ahrefs? 3:05 Back when Joe started in SEO 4:14 Who is Joe Hall 7:52 Dealing with clients’ websites 13:01 Truth about tools for auditing 17:15 Strategy to get clients to execute an SEO audit and how speaking with the developers give more ability and credit 25:35 Joe’s marketing 28:19 Thoughts on doing redirects 34:16 Doing a redirection plan 42:30 Joe’s thoughts on the summer of core updates 48:10 Aggregating KPIs 54:39 Changes in performing SEO roles and AI 1:00:23 SEO’s energy optimization Loren Baker is the founder of Search Engine Journal. - Twitter : https://twitter.com/lorenbaker - LinkedIn : https://www.linkedin.com/in/lorenbaker/ Enjoyed this video? Make sure to subscribe to our YouTube channel here : https://www.youtube.com/user/searchenginejournal Looking to keep up with what current and effective in Digital Marketing today, check out https://www.searchenginejournal.com for everything you need to keep up with the Digital Marketing space and improve your skills as an internet marketer.
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Chapters (15)

Host Introduction
0:20 Reminiscing
1:43 Does Joe utilize Ahrefs?
3:05 Back when Joe started in SEO
4:14 Who is Joe Hall
7:52 Dealing with clients’ websites
13:01 Truth about tools for auditing
17:15 Strategy to get clients to execute an SEO audit and how speaking with the develo
25:35 Joe’s marketing
28:19 Thoughts on doing redirects
34:16 Doing a redirection plan
42:30 Joe’s thoughts on the summer of core updates
48:10 Aggregating KPIs
54:39 Changes in performing SEO roles and AI
1:00:23 SEO’s energy optimization
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