Microsoft Ads: Reach Success With The Future Of Ad Exchanges

Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — The future is now. Big changes are on the horizon, and we know how to amplify your ad potential into high-quality leads. John Lee, Microsoft Ads’ Head of Evangelism at Microsoft, joined me on the SEJ Show to talk about the future of ad exchanges and their ability to supercharge your potential to thrive with high-performance, low-resource programmatic advertising. People do hop, skip and jump around, so there are all kinds of opportunities to target consumers throughout their decision journey, and Microsoft advertising is a significant piece.–John Lee, 11:25 When people think Microsoft, a big chunk of the time, people assume enterprise business, B2B, and that's the tried and true. While that's still a significant portion of the bottom line for Microsoft, the consumer matters greatly, whether that's gaming or devices.–John Lee, 22:46 There's this shift in behavior online. We're seeing effectively a new persona emerge. –John Lee, 46:05 [00:00] - A little about John Lee. [05:35] - What does the Microsoft advertising ecosystem look like? [07:25] - Where to find traditional advertising beyond Bing? [09:38] - What you can find in the display component of Microsoft. [12:02] - Targeting in LinkedIn with Microsoft advertising. [17:13] - Are Microsoft advertising ads shown within the X-box experience? [23:52] - Important & growing vertical industries that Microsoft has focused on. [31:22] - Are people still scrolling down and clicking on organic links in the SERPS? [37:45] - How important are images in search advertising? [45:26] - The new emerging personas. Resources mentioned: Viva Goals - https://docs.microsoft.com/en-us/viva/goals/intro-to-ms-viva-goals Microsoft Game Pass - https://www.xbox.com/en-us/games/store/pc-game-pass/cfq7ttc0kgq8?icid=CNavAllPCGamePass Bing Webmaster Tools - https://www.bing.com/webmasters/about Shutterstock - htt