META Expert's 2 FAST Tips for Success

Ben Heath, a Meta Megaphone partner, shares two tips for success: Easy Tip: Setting up the Conversions API and Pixel is quite easy and can be done cheaply by hiring someone on a platform like Upwork. He reminds people to be cautious and thoughtful about what they are teaching the machine learning algorithm. Advanced Tip: Use creators for ad creative. Many businesses try to do this themselves without success, so he suggests hiring someone who does it well and who potentially has influence over your target market.