Measure Engagement Drivers

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Measure Engagement Drivers

Coursera · Intermediate ·📊 Data Analytics & Business Intelligence ·3h ago
When your CEO asks "Is our engagement score good or bad?"—can you answer with confidence? This course teaches you to build a trustworthy engagement index that combines favorability, participation rate, and eNPS into a single picture executives can act on. You'll learn why participation rate determines whether your data is reliable, how to identify the two drivers that need the most attention, and how to document findings in stakeholder-ready language using AI assistance. Through realistic role plays where you defend your methodology to skeptical VPs and coach dialogues where you navigate compe…
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