Marketing Analytics Mastery: KPIs, Funnels & Growth

What separates a good marketer from a great one? The ability to turn data into decisions. That's exactly what you’ll learn in this course. Marketing Analytics Mastery is designed to take you from feeling overwhelmed by data to making confident, insight-driven decisions. You'll start with the fundamentals - understanding marketing metrics, the AARRR framework, and customer acquisition, before moving to essential techniques like RFM Analysis, funnel analysis, and A/B testing. Then dig into revenue strategy, unit economics, and product analytics using Mixpanel, Google Analytics and Excel, drawing on datasets and examples from real business scenarios. By the end, you'll calculate CAC, LTV, and ROAS, create customer segments, analyze full funnels, and use data to make better marketing decisions. What sets this course apart is its focus on actionable analytics equipping you to optimize campaigns, segment customers, and drive growth using real-world data Perfect for marketers, business analysts, product managers, and entrepreneurs who want to make data-driven decisions. Enroll now to turn insights into impact and decisions into growth.