Market Research Foundations for Strategy and Growth

In the real world, data projects fail when they aren't grounded in business value. This course teaches you to lead from day one by mastering the process of translating vague business questions into actionable research plans. You will learn how to frame research questions, conduct stakeholder interviews, and capture project requirements using a structured intake template. The course introduces strategic frameworks such as the 4 Ps, SWOT, and the Ansoff Matrix to help connect research insights to real business growth opportunities. You will also evaluate the cost-benefit of different research a…