Market Research Data: Dashboards and Storytelling

You will master practical visualization skills, professional dashboard-building practices, and the persuasive storytelling techniques needed to turn complex analytics into decision-ready products for stakeholders. This combined course covers rigorous chart selection logic, visual design principles (color theory, purposeful annotation, and layout hierarchy), and hands-on Power BI techniques—including Power Query for blending multi-source data and DAX for complex calculations. You will learn to map analytic questions to effective visual encodings, test dashboard usability with simple heuristics…