Market Research: Analyze, Apply & Evaluate

By completing this course, learners will be able to define market research, analyze company identity, formulate research objectives, apply analytical frameworks, and evaluate impact for strategic decision-making. The course takes learners through a practical case study on technology intelligence and licensing solutions in Europe, making it highly relevant and applied. Learners will gain hands-on experience in using PESTLE, SWOT, and geo-assessment tools to interpret market conditions. They will also learn how to design research architecture, follow systematic processes, and structure reports …