Is SEO copywriting still a thing? – Kate Toon

The truth is most copywriters hate ‘writing for Google’, shoving keywords into title tags and fretting about keyword density means the engagement and the creativity is lost — right? Wrong! It is possible to write witty, informative, conversion copy and still please the Google gods. In this talk, Kate shared essential SEO copywriting knowledge, including simple ways to keep readers reading. Kate provided practical, doable exercises and left us feeling more confident about writing Google friendly copy that’s actually enjoyable to read. YoastCon 2019 took place on 7-8 February 2019 in De Vereeniging in Nijmegen, The Netherlands. We had a ton of amazing experts who shared their knowledge about all things online with our visitors! __________ About Kate Toon: Kate Toon is an author, speaker, podcaster and award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising, digital marketing and copywriting. Originally from the UK but now based just outside Sydney, Kate has written SEO copy and provided SEO strategy for big brands such as eHarmony, Curash and Kmart as well as countless small businesses. Through her Recipe for SEO Success courses and resources she’s also helped over 8000 small businesses improve their SEO and copywriting. Kate is also the founder of The Clever Copywriting School, a membership hub for copywriters, and recently launched The Copywriting Conference – Australia’s first dedicated Copywriting Conference. Kate is the host of The Recipe for SEO Success eCourse podcast – Finalist for Best Business and Marketing podcast in the Australian Podcast Awards. She interviews the world’s top SEO minds and translates the gobbledegook and jargon into digestible and relatable content. Author of ‘Confessions of a Misfit Entrepreneur | How to Succeed in Business despite yourself’, Kate is a regular speaker around Australia, talking on all things SEO, Copywriting and Digital marketing. #YoastCon #Yoast #Copywriting