Is AI Replacing Google for Beauty Shoppers?

37% of beauty and cosmetics consumers are already using AI platforms — ChatGPT, Gemini, Perplexity, and others — to search for products. 27% of UK shoppers are already making purchases via AI agents. And 80% abandon traditional Google searches in this sector because they simply can't find the specific, personalised answers they need. The $450 billion beauty industry is being reshaped by AI search faster than most brands have realised — and the window to get ahead of it is closing. Charlie Marchant (CEO of Exposure Ninja) and Dale Davies (Head of Marketing at Exposure Ninja) dig into the …