How to Use Snapchat In Your Marketing Campaigns

Have you ever thought of using Snapchat for marketing? Snapchat is more than a camera tool and social media network – it's also a keyword discovery engine! Matt McGowan, Director and General Manager of Snap Inc Canada, joins Loren Baker to discuss Snapchat trends and how marketers can reach, influence, and engage millions of Snapchat users. Aside from discovering and exploring trends that can help you drive better engagement, Matt will share how Snapchat Lenses are the future of augmented reality. This means an evolution of customer engagement for your business. During this podcast, you'll learn more about this unique platform and how you can leverage imagery and other customer-engaging features into your marketing. “Reinventing the camera represents our greatest opportunity to improve the way people live and communicate. It has empowered people to express themselves, live in the moment, and have fun together.” –Matt McGowan [06:55] “At the end of the day, it's all about discovering and exploring trends. You'll be able to find what topics perform well on the platform to help you drive better engagement.” –Matt McGowan [19:05] “Augmented reality is here to stay. It's a tool that you can use it to help you communicate, it's a tool you can use for entertainment purposes, and it's also a utility.” –Matt McGowan [27:02] [00:00] - A little about Matt [05:08] - What differentiates Snapchat from competitors? [08:47] - What is the Discover section? [09:39] - How movie production studios can use Snapchat for their marketing [10:29] - How old are Snapchat users? [13:05] - The core principles that Snap was built upon [15:54] - How Snapchat is connected to search marketing and content marketing [18:03] - How Snapchat trends work [19:52] - Five ways marketers can utilize the data from Snapchat [20:07] - How you can take advantage of obscure holidays on Snapchat [24:55] - Google, augmented reality, and Snapchat [27:55] - Where the new Spectacles come into play [28: