How to use Meta Conversions API on Databricks to activate first-party data

This video demonstrates how to seamlessly connect your Databricks Lakehouse to Meta to improve ad measurement and campaign performance through the Meta Conversions API integration. Benefits: - Turnkey activation: Discover and deploy Meta Conversions API directly from the Databricks Marketplace via a pre-built notebook app. - Resilient signals: Combat signal loss and improve match rates by sending high-quality, first-party data securely from your Lakehouse. - Built for scale: Leverages PySpark UDTFs to handle high-volume data transmission with the governance and security of Databricks. Learn more about Meta Conversions API on Databricks: https://www.databricks.com/blog/activate-first-party-data-meta-conversions-api-databricks Chapters: 00:00 Introduction to Meta CAPI on Databricks 00:34 Marketplace Listing & Installation and Setup Assistant 01:55 Creating a Meta CAPI connection for your Pixel 03:04 Quick Start: Sending and Verifying Test Events 05:30 Accessing Delivered Data in Meta Events Manager 06:14 Advanced Setup: Customizing Notebooks and Recurring Jobs