How to capture attention

Leadership Lessons | Big Think+ · Intermediate ·🍎 Teaching & Learning Design ·5mo ago

About this lesson

Jonny Thomson isn’t an L&D professional. He’s someone who’s spent years figuring out how to earn learners’ attention. After teaching philosophy in Oxford, Jonny shifted to short-form educational content, building an audience of over two million people across social platforms. He’s spent years capturing attention, encouraging curiosity, and making learning content that resonates with his audience and followers of @philosophyminis In this conversation, he talks about microlearning as less of a format, and more of an activation tool. A tool that can capture attention and curiosity, and points learners toward deeper exploration. @BigThinkPlus

Original Description

Jonny Thomson isn’t an L&D professional. He’s someone who’s spent years figuring out how to earn learners’ attention. After teaching philosophy in Oxford, Jonny shifted to short-form educational content, building an audience of over two million people across social platforms. He’s spent years capturing attention, encouraging curiosity, and making learning content that resonates with his audience and followers of @philosophyminis In this conversation, he talks about microlearning as less of a format, and more of an activation tool. A tool that can capture attention and curiosity, and points learners toward deeper exploration. @BigThinkPlus
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