How to Build a Page AI Will Love (AEO Checklist) | Field Notes

HubSpot Marketing ยท Beginner ยท๐Ÿ“ฃ Digital Marketing & Growth ยท3mo ago
*Get the AEO playbook & report to optimize for AI* ๐Ÿ”— https://clickhubspot.com/e75909 Whether you're a marketer, founder, or content creator, understanding on-page AEO structure is critical for staying visible in the age of AI search. Over 32% of marketers are already seeing real traffic from AI search engines, but most teams don't know what actually makes a page AEO-friendly. In this episode of Field Notes, HubSpot's Aja Frost and Kyle Denhoff dissect real AEO pages from brands like Webflow to reveal what's working right now. They break down the exact anatomy of content that influences Chaโ€ฆ
Watch on YouTube โ†— (saves to browser)

Chapters (15)

Intro
0:22 The anatomy of an AEO page vs an SEO page
1:17 Where to start with AEO content strategy?
2:27 AEO Best Practice #1: Put the Answer First
3:11 AEO Best Practice #2: Give More Context
3:29 AEO Best Practice #3: Add Structure to the Page
4:09 AEO Best Practice #4: Add an FAQ
5:55 AEO Best Practice #5: Include Original Insights
7:02 AEO Best Practice #6: Connect Every Point to the Product
8:18 HubSpot's Free AEO Playbook
9:09 AEO Best Practice #7: Embed Schema
10:42 Who is doing AEO well?
12:25 How is HubSpot implementing AEO?
14:08 Recapping AEO Best Practices
16:04 The Last Word

Playlist

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