How The New Facebook Algorithm Works

The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have sparked as much interest and conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be prioritizing posts that create meaningful conversations, especially those from family and friends. The reaction to this update was one of curiosity and worry from brands, publishers, and Facebook Page managers, wondering whether or not their organic reach would once again take a hit, causing them to reach an even smaller percentage of their audience on Facebook. We were lucky enough to get an inside look at the brand new Facebook algorithm for 2018, directly from an exclusive News Feed webinar for publishers (thanks to Matt Navarra and Ned Berke). Here’s everything we know about how the Facebook algorithm works and what marketers and brands can do to thrive on Facebook in 2018. Full Article: https://blog.bufferapp.com/facebook-algorithm --- Music provided by Epidemic Sound: player.epidemicsound.com Edited with Animoto: https://animoto.com/ We had a ton of fun making this video and so we hope you enjoyed it as well! Like, Comment & Subscribe to get more updates like this on social media and marketing in the future! Looking for an awesome tool to manage your social media? Buffer is a powerful and intuitive social media platform complete with scheduling, analytics, and monitoring. Give Buffer a try today and see the difference: https://buffer.com/pricing Check Us Out On Social: Instagram - https://instagram.com/buffer Twitter - https://twitter.com/buffer Facebook - https://www.facebook.com/bufferapp LinkedIn - https://www.linkedin.com/company/bufferapp Pinterest - https://www.pinterest.com/bufferapp/ Snapchat - buffersnaps