How Much Do Facebook Ads Cost? Specific 2019 Data Revealed For FB Advertising Costs

Miles Beckler · Beginner ·📣 Digital Marketing & Growth ·6y ago
"How much does it cost to advertise on Facebook?" Get the answer to the most common question with specific Facebook Ads data from 2019. Timestamps from this video to find the key points: The main variables that affect the cost of Facebook ads - 0:45 Data from 3 major marketing studies showing FB ad costs - 3:39 Data from my 2019 Facebook ads costs showing how much - 5:59 When you are ready to start running ads on Facebook, here's my tutorial on how to run $5 Facebook ads showing step by step inside the ads manager: https://www.youtube.com/watch?v=g9JfWuZJ5-M&list=PL0sOKzn__yK1ccvStA4p0jiZv4aUbqCQb This video looks at the cost of Facebook ads two ways. The CPC or "Cost Per Click" and the "CPM" or the Cost Per Thousand Impressions. Depending on what type of Facebook ad campaign you run, whether it is a conversion campaign, a video view campaign or a traffic campaign, you will either be paying Facebook CPM or Cost per click (CPC). So this begs the question: "How much are Facebook ads going to cost"? Well, Facebook runs on an auction system... This means that you are bidding against all of the other FB advertisers targeting your specific audience. Therefore the #1 question is "How much are other advertisers willing to spend for that traffic?" This leads us to an impossible question to answer, but there have been several marketing studies by companies like Ad Espresso, HootSuite, Salesforce, etc to survey large volumes of Facebook ads data. That is what is revealed in this video. Then we look at my personal facebook ads data from the beginning of 2019 through April, the date of this recording. In that time I've spent over $20,000 of my own money on Facebook ads and I share my numbers for comparison too. The real key to low cost Facebook advertising is to understand that BIG interests that everyone knows about, like "Oprah" or "Golf" are going to have WAY more competition that extremely niche targeting. To learn how to research the bests interests for Fac
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