How do I set up a Facebook and Instagram Campaign? | Digital Marketing Institute

After you’ve created a Facebook business page, you can take the next step and create a paid promotion campaign on the platform. Follow these steps to create a paid Facebook campaign using Business Manager: - Log in to Facebook Business Manager - Navigate to Business Settings and then to Create or Import an Ad Account -In your Ad Account, choose Create New Ad - Set your Objective and Name Your Campaign - Define Your Audience, Network – Facebook, Instagram, or both – and Device in your Ad Set - Set your Budgets and Run dates - Select Your Creative Formats - Push your campaign Live Keep the following in mind as you create your campaign: Objectives: It’s important to choose the KPIs and objectives you’d like Ads Manager to optimize your Facebook campaigns towards: - Awareness KPIs include brand awareness and reach. - Consideration KPIs include traffic, engagement, app installs, video views, lead generation, and messages. - Conversion KPIs include conversions, catalog sales, and store visits. Note: Facebook and Instagram are usually more effective in the awareness and consideration stages of the buyer’s journey. Looking to learn more?: https://bit.ly/3nhXm7q 00:00 : Create ad account on Facebook 02:45 : Creating a target group About the Digital Marketing Institute The global standard in digital marketing certification! The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career. Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact. Why choose Digital Marketing Institute? DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world's lead