How AI Is Changing Ecommerce Search Strategy Today

In this episode of E-coffee with Experts, Gabriela Guas, Marketing Manager at Max Warehouse, explains how modern e-commerce teams are preparing for the shift from keyword-driven SEO to intent-driven AI discovery. After transitioning from agency life at Saatchi to leading marketing inside a fast-growing retailer competing with Amazon, Gabriela shares what she had to unlearn, and what today’s leaders must rethink. We explore how structured content, schema markup, product FAQs, reviews, and user-generated signals like Reddit and YouTube now influence LLM visibility. Gabriela also reveals how her team increased organic performance by 150% through catalog enrichment and technical SEO improvements. You’ll learn how AI assistants reshape product discovery, why Core Web Vitals still matter, and how internal collaboration across development and customer service unlocks better marketing decisions. If you're a founder, SEO strategist, or marketing leader preparing for the future of search, this episode delivers a practical roadmap for building long-term organic growth beyond paid acquisition. 🔗 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 - 01:20: From agency work to in-house marketing role 01:20 - 03:10: Learning to slow down marketing strategy 03:10 - 05:20: Why customer conversations matter more 05:20 - 07:20: Building trust through honest communication 07:20 - 09:40: What servant leadership means in marketing 09:40 - 12:00: Creating safe team feedback culture 12:00 - 14:20: Key lessons from ShopTalk conference 14:20 - 16:40: Using AI to improve internal workflows 16:40 - 18:40: How AI is changing search visibility 18:40 - 20:50: Why reviews and Reddit influence AI search 20:50 - 23:10: Fixing technical SEO foundations first 23:10 - 25:20: Removing slow third-party website tools 25:20 - 27:20: Learning from customer service insights 27:20 - 29:40: AI assistants