[Highlights] AI Tools Don't Scale, Systems Do: Bonterra’s Approach to Content Orchestration

How does a marketing team of 10 operate like a team of 100? Bonterra's Neil sits down with Jasper to unpack the systems behind their content orchestration strategy, including a live walkthrough of the two-agent workflow powering their review response engine. What's covered: - Why "AI tools" plateau and AI systems scale - How Bonterra uses Jasper IQ to enforce brand guidelines across 30+ marketers and multiple product lines - The two-agent setup behind their review response engine: one agent categorizes, the other generates - Why the verification step matters more than the output step - How automating 80% of review responses freed the team to focus on the critical low-star cases - A live AEO and GEO demo in Jasper Grid: brand-grounded agents refreshing existing content for AI search visibility The takeaway: it's not prompt engineering, it's workflow engineering. Configure your workflow once in Jasper Grid, then run it at scale across campaigns, content refreshes, personalization, and discoverability. Learn more about Jasper Grid: https://www.jasper.ai/grid