Google Analytics Now Reports AI Traffic

Learn how to report on AI traffic in Google Analytics using the new AI Assistant channel group. In this tutorial, you'll learn where to find AI Assistant in your reports, how Google Analytics classifies traffic from AI platforms, and some important limitations you should be aware of when reporting on AI-driven visits to your website. I'll also show you how to view the traffic sources included in the AI Assistant channel group, explain why historical AI traffic isn't included, and show you where to find the channel group settings in Google Analytics. JUMP TO A TOPIC: 00:00 Introduction 00:25 Find the AI Assistant channel group 01:25 View AI traffic sources 02:03 Historical AI traffic and reporting limitations 02:32 Understanding AI traffic classification 04:11 Find channel group settings 04:59 Final thoughts YOUR EXTRA RESOURCES: ○ Google Analytics Course (paid): https://www.lovesdata.com/courses/google-analytics-4/ ○ Google Analytics Tutorials: https://www.youtube.com/playlist?list=PL1vNrn711L8T8HLFj4ghhXydctPMXSv3l TOOLS WE USE AND RECOMMEND: ○ Data connector – https://lovesdata.co/oOWkI ○ Cookie banner – https://lovesdata.co/letON ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq #GoogleAnalytics #GA4 #AITraffic #AIAssistant #Analytics