Google Analytics: Beyond the Basics – Annelieke van den Berg

You know your way around Google Analytics. You understand the basic terms and have a basic understanding of how Google Analytics collects its data. But then what? How can you give context to the numbers you’re seeing? Annelieke showed us in this talk! Subjects discussed: UTM tagging, advanced segments and the power of the landing page. YoastCon 2019 took place on 7-8 February 2019 in De Vereeniging in Nijmegen, The Netherlands. We had a ton of amazing experts who shared their knowledge about all things online with our visitors! ___________ About Annelieke van den Berg: Annelieke is the lead of the Research department at Yoast. With her background as a sociologist and her experience as SEO consultant and CMO, she knows a lot about how to analyze online human behavior. She focuses mainly on Google Analytics, a topic she frequently blogs about on yoast.com. Her aim is to make Google Analytics understandable for everyone. And not just understandable, but actionable as well so people can use this tool to optimize their site even further. Annelieke’s guide and inspiration: https://www.kaushik.net/avinash/ Get a UTM builder Google sheet: https://seriouslysimplemarketing.com/how-to-use-utm-tags-to-track-traffic/ #YoastCon #Yoast #GoogleAnalytics