Google Analytics 4 Tutorial. How To Update To GA4 and Google Ads 2023

Welcome back to Digital Closer! Today, we're exploring the revolutionary Google Analytics 4 (GA4), the next generation of Google's Analytics that's about to change the game for data collection and measurement on both websites and apps. On July 1, 2023, standard Universal Analytics properties will cease to process data, making way for GA4, a future-proof solution designed for an evolving digital landscape. It's an exciting shift, providing you with advanced features such as cookieless measurement, behavioral and conversion modeling, and direct integrations with media platforms. We'll take a deep dive into the three key ways to get started with GA4, whether you're setting up data collection for the first time, adding GA4 to your site already using Universal Analytics, or integrating GA4 with a CMS-hosted website. If you're a business owner, web developer, or digital marketer, you'll need to be in the loop with these changes. Our in-depth look at GA4 will equip you with the knowledge you need to make a smooth transition and fully utilize the powerful features of this new platform. So, whether you're new to Google Analytics or a seasoned user, join us as we delve into GA4, helping you future-proof your data collection and online measurement strategy. Remember to subscribe to the Digital Closer for more insights into the digital world and tools to leverage your online presence. Here's to making the digital space work for you!