Getting ROI From AI Spend using the GDI Framework

Most engineering teams deploy AI tools and never prove the value. This video breaks down the GDI Framework — Goal → Drivers → Indicators — a practical system for connecting your AI investment to real, measurable business outcomes. Whether you're a VP of Engineering, an engineering manager, or a CSM trying to help customers get ROI from AI tools like GitLab Duo, this framework gives you a clear path from deployment to proof. In this video you'll learn: Why AI tools fail to show ROI (and how to fix it) How to define a specific, measurable business goal How to identify the 2–3 drivers that actually control that goal How to choose indicators that move within 60–90 days How to set a baseline before AI changes team behavior How to assign ownership so metrics don't get ignored Who this is for: Engineering leaders, DevOps teams, Customer Success Managers, AI strategy teams, and anyone responsible for proving the value of AI in software development. Created by Darva Satcher