Gartner L2 Digital IQ Index - Top German and UK FMCG Brands in Digital 2019

For fast-moving consumer goods brands in the UK and Germany, brand awareness is essential to succeed digitally. So how are companies responding? Across regions, brands are investing in efforts from tutorial content to text ads—but are their efforts enough to ensure visibility in the face of Amazon? The Gartner L2 Digital IQ Indexes for FMCG in Germany and the UK benchmark the digital competence of fast-moving consumer brands operating in each in the European countries. For more insights, visit GartnerL2.com. FMCG UK: http://www.gartnerl2.com/research/fmcg-uk-2019?utm_medium=video&utm_source=youtube&utm_content=fmcgukgermany2019endscreen FMCG Germany: http://www.gartnerl2.com/research/fmcg-germany-2019?utm_medium=video&utm_source=youtube&utm_content=fmcgukgermany2019endscreen