Email Automation: Lifecycle Flows and Deliverability

Learn how to design and automate email campaigns that improve customer engagement, retention, and deliverability. In this practical email marketing automation course, you will build lifecycle-based workflows, manage sender reputation, and optimize campaigns using data-driven strategies and modern tools. In Module 1, you will begin by understanding lifecycle email marketing and how automated journeys support customer acquisition and retention. You will map customer stages and design flows such as welcome, nurture, and reactivation campaigns aligned with user intent. Next, you will focus on de…