Email Analytics Basics

You already know the basics of email marketing. Now it's time to turn that knowledge into a professional-grade analytics practice. In this course, you'll build a complete email analytics dashboard that pulls together performance metrics, engagement trends, A/B testing results, and strategic recommendations into a single, stakeholder-ready deliverable. You'll work with six months of real campaign data to track key performance indicators, interpret open and click-rate patterns, apply UTM tracking to attribute campaign outcomes, and communicate findings clearly to business audiences. Along the w…