Developer Reputation: Building Trust for Buyers

Apartments · Intermediate ·🎯 Management & AI-Era Leadership ·3w ago

Key Takeaways

Building trust for buyers through developer reputation

Full Transcript

And it's a big component of certainly a lot of the developers we work with is what's their reputation, the perception in the marketplace. So, if if if buyers go down to the local golf course or tennis club, what are people saying about them? And that's really important because they realize that it's that's where their next buyer is coming from.

Original Description

Reputation is often built offline, and it carries more weight than marketing. In local markets, perception is shaped through conversations in communities, not campaigns. Leonard Teplin, Director of Marshall White, joins Apartments.com.au CEO Mike Bird to reflect on how word-of-mouth continues to influence buyer sentiment and decision-making. For developers, that makes reputation a long-term asset. How a project is delivered, and how it’s spoken about afterward, can directly impact future demand. Watch the full conversation here https://youtu.be/-GI7x0w_a-0?si=uUb_xdaW-cM7TEBA How much influence do you think word-of-mouth has on buyer decisions today?
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