Competitive Intel, Trends and Data Sourcing

You will learn practical approaches to rapidly assemble credible competitive intelligence and to forecast market change in ways stakeholders can act on. This course takes you through classic and adapted frameworks—such as Porter's Five Forces, feature-gap analyses, and risk-scoring matrices—along with pragmatic workflows for evidence discovery and verification. You'll practice advanced search operators, source prioritization based on a credibility hierarchy, and structured note-taking so that public filings, product specs, and earnings transcripts become usable intelligence. The curriculum em…