Campaign Performance Analytics

Learn to measure, analyze, and communicate customer journey performance using the full power of Microsoft Power BI. You will start by building near-real-time dashboards that pull critical metrics such as opens, clicks, journey entries, and conversions directly from Customer Insights-Journeys. To ensure your marketing operations remain agile, you will apply Anomaly Detection to automatically flag significant KPI drops, triggering instant alerts to your team via Microsoft Teams. Beyond basic reporting, you will learn to transform raw data into executive-ready narratives. Using Power BI's Storytelling view and an insights-first framework, you will create compelling presentations that guide leadership through the entire funnel, from initial awareness to final purchase insights. By the end of this session, you will be equipped to move beyond simple data visualization, confidently presenting campaign performance, identifying ROI gaps, and delivering actionable strategic recommendations to stakeholders that drive business growth.