Business Intelligence & Visualization

Learn how to transform marketing data into dashboards, reports, and visual stories that support better business decisions. In this course, you’ll build data models and KPI frameworks that connect marketing objectives to measurable outcomes while learning how to design dashboards that are accurate, visually clear, and useful for stakeholders. You’ll use Looker Studio and spreadsheet tools to create interactive reports that combine data from platforms such as GA4, Google Ads, and CRM exports. Along the way, you’ll learn dashboard design principles, data visualization best practices, and storytelling techniques that help communicate insights effectively to executive audiences. You’ll also evaluate dashboard usability, compare alternative visual layouts, and refine reports based on stakeholder feedback. By the end of the course, you’ll be able to create professional marketing dashboards, automate recurring reporting workflows, and present data in ways that support strategic marketing decisions.