Build Your Marketing Insights Google Analytics Foundations

This comprehensive foundation course builds practical fluency in Google Analytics 4 (GA4) for modern marketers. It goes beyond interface navigation to develop structured thinking around event-based measurement, implementation accuracy, privacy-aware tracking, and insight generation. The course covers GA4’s transition from session-based to event-based architecture, hands-on implementation using Google Tag Manager, validation through debugging workflows, and interpretation of acquisition, engagement, and conversion reports. Emphasis is placed on translating raw data into meaningful marketing in…