Automation Without Connection Erodes Trust

Key Takeaways

Automation without memory and process without connection erodess trust. And I think that what happens is if we wind up really focusing too much on the automation and we focus more on the mass emailing or the big campaigns and we're not making those direct contacts with people. We're not having those one-on-one conversations. It is going to erode trust and people aren't going to trust us as much. We want to make sure that we are still building trust, building influence because behavior changes. You know, the more that we connect with people, behaviors change. If behaviors change, trust changes, influence changes. It's a chain reaction, right?