Ask Yoast: how to handle blog posts that will expire?

In this video, Joost discusses how blog posts should be handled if they are simply announcing a current special, sale or something else that will expire and not be relevant the next month. “Well, you don’t handle the SEO of that. To be honest there are a lot of posts on our site that we don’t optimize for specific keywords, we don’t do specific things to make that post rank. Just because we don’t care. It’s literally an announcement. In our redesign we actually created a category Announcements and any post in there will usually not be optimized for a specific keyword. We will just let it go. We actually are thinking about hiding that category on some of our overview pages, because in the long run those post might not be as interesting to read. But they might be very interesting for people to read when they’re visiting your About us page or other pages on your site. So these posts have a value for your brand and your business, but just don’t have an SEO value. And that’s fine, there is no need to worry about that.” https://yoa.st/3ey