AI for Marketers: How to Become a Content Engineer Without Shipping "AI Slop"
Start building your marketing flywheels today! ๐ https://bit.ly/4a24cs6
Content expectations are exploding, but marketing headcounts aren't. In this deep-dive webinar, Ryan Anderson (AI Transformation Director @ Zapier) and Ryan McCready (Content Engineer @ Quo + Third Hat) move beyond "AI tips and tricks" to show you how to become a Content Engineer.
Stop using AI as a manual button and start building repeatable systems. Youโll learn the 6 pillars of content leverageโCapture, Curate, Create, Distribute, Measure, and Enableโand how to stack "simple wins" to transform your team's output fromโฆ
Watch on YouTube โ
(saves to browser)
Chapters (13)
Intro: Coffee Habits and Mid-west Ice Storms
4:15
Housekeeping & How to use the Q&A Panel
8:30
What is a Content Engineer? The 10 Principles
13:50
"Nail it, then Scale it": Avoiding the scale trap
18:20
The 6 Pillars of Marketing Leverage (Capture to Enable)
24:45
PRINCIPLE 1: Start Small and Stack Your Wins
29:10
CASE STUDY: The LinkedIn Listening Bot (Low Effort, High Impact)
33:05
DEMO: Automating Brand Illustrations with Gemini & Nano Banana
38:40
PRINCIPLE 2: AI is LazyโWhy you should stack AI steps
43:15
PRINCIPLE 3: Centralize Your Context (The "Voice of Customer" Database)
49:00
Cleaning Your Inputs: Automating the Triage of "Raw Data"
54:20
Keeping the Receipts: Why "Set it and Forget it" is a myth
58:10
Live Q&A: Connecting
Playlist
Uploads from Zapier ยท Zapier ยท 0 of 60
โ Previous
Next โ
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
How to connect Traction Tools to Microsoft To Do - Easy Integration
Zapier
How to connect Instapage to Gmail - Easy Integration
Zapier
How to connect DocuSign to Gmail - Easy Integration
Zapier
How to connect Email to Basecamp 3 - Easy Integration
Zapier
How to connect Glide to Slack - Easy Integration
Zapier
How to connect LinkedIn Lead Gen Forms to Keap Max Classic - Easy Integration
Zapier
How to connect Sendinblue to Slack - Easy Integration
Zapier
How to connect Google Sheets to Firebase / Firestore - Easy Integration
Zapier
How to connect monday.com to Discord - Easy Integration
Zapier
How to connect LinkedIn Lead Gen Forms to Autopilot Journeys - Easy Integration
Zapier
How to connect Zillow Tech Connect to Keller Williams Command - Easy Integration
Zapier
How to connect ClickFunnels to Constant Contact - Easy Integration
Zapier
How to connect Livestorm to Google Sheets - Easy Integration
Zapier
How to connect Asana to Trello - Easy Integration
Zapier
How to connect Practice Better to Mailchimp - Easy Integration
Zapier
How to connect Facebook Lead Ads to amoCRM - Easy Integration
Zapier
How to connect Airtable to Flodesk - Easy Integration
Zapier
How to connect Wix Automations to Salesforce - Easy Integration
Zapier
How to connect GitHub to Asana - Easy Integration
Zapier
How to connect Slack to Microsoft Excel - Easy Integration
Zapier
How to connect BoomTown to Mailchimp - Easy Integration
Zapier
How to connect Todoist to Things - Easy Integration
Zapier
How to connect Systeme.io to ActiveCampaign - Easy Integration
Zapier
How to connect Cognito Forms to monday.com - Easy Integration
Zapier
How to connect Facebook Lead Ads to BoomTown - Easy Integration
Zapier
How to connect iAuditor by SafetyCulture to Google Sheets - Easy Integration
Zapier
How to connect Webhooks to Microsoft Dynamics 365 CRM - Easy Integration
Zapier
How to connect Google Sheets to Facebook Pages - Easy Integration
Zapier
How to connect Formsite to Google Sheets - Easy Integration
Zapier
How to connect HubSpot to Notion - Easy Integration
Zapier
How to connect Leadpages to Slack - Easy Integration
Zapier
How to connect HubSpot to Klaviyo - Easy Integration
Zapier
How to connect Qualtrics to Google Sheets - Easy Integration
Zapier
How to connect SurveyMonkey to ActiveCampaign - Easy Integration
Zapier
How to connect PayPal to Slack - Easy Integration
Zapier
How to connect HubSpot to Salesforce - Easy Integration
Zapier
How to connect Calendly to Systeme.io - Easy Integration
Zapier
How to connect Twitch to Facebook Pages - Easy Integration
Zapier
How to connect Google Sheets to Google Chat - Easy Integration
Zapier
How to connect ChatBot to Google Sheets - Easy Integration
Zapier
How to connect Facebook Lead Ads to Omnisend - Easy Integration
Zapier
How to connect CommCare to Google Sheets - Easy Integration
Zapier
How to connect WordPress to ActiveCampaign - Easy Integration
Zapier
How to connect WordPress to ActiveCampaign - Easy Integration
Zapier
How to connect Typeform to GetResponse - Easy Integration
Zapier
How to connect Jotform to Podio - Easy Integration
Zapier
How to connect Microsoft Outlook to Mailchimp - Easy Integration
Zapier
How to connect Typeform to Google Contacts - Easy Integration
Zapier
How to connect Stripe to Facebook Conversions - Easy Integration
Zapier
How to connect Schedule to Zendesk - Easy Integration
Zapier
How to connect Unbounce to GoTo Webinar - Easy Integration
Zapier
How to connect Webhooks to Teachable - Easy Integration
Zapier
How to connect Evernote to Google Calendar - Easy Integration
Zapier
How to connect Microsoft To Do to Akiflow - Easy Integration
Zapier
How to connect Revue to ActiveCampaign - Easy Integration
Zapier
How to connect ClickUp to ClickUp - Easy Integration
Zapier
How to connect Slack to Any.do - Easy Integration
Zapier
How to connect Feedly to Notion - Easy Integration
Zapier
How to connect MailerLite Classic to Gmail - Easy Integration
Zapier
How to connect Facebook Lead Ads to Shopify - Easy Integration
Zapier
DeepCamp AI