Ahead of the Game Podcast Episode 45: 2022 Trends in Digital Marketing | Digital Marketing Institute

It's here! The DMI's rundown of what you need to look out for in the coming year. Host Will Francis is joined by 8 experts and practitioners across the industry to look at where digital marketing is at in 2022 and how it is responding to societal changes post-COVID. We look at issues around recruitment and upskilling and key factors regarding the customer experience. We touch on the Metaverse, NFTs, AI, Google's ever-evolving cleverness, and how brands can plan strategically. In an ever-immersive world, we look at how video is becoming so much more accessible, the importance of TikTok and YouTube, and learning to live with automation. And that's just some of what we covered! Introduction 00:00 Ken FitzPatrick talks about the metaverse and customer experience 0:40 Brian Corish talks about digital transformation in 2022 8:29 Alison Battisby talks about emerging trends in social media 2022 14:25 Mischa Mcinerney talks about digital marketing trends 2022 26:40 Cathal Melinnn talks about eCommerce trends and Google Analytics 4 38:20 Orla Stack talks about changes in recruitment 45:05 Brendan Almack talks about client campaigns and different emerging trends 53:00 Kate Toon talks about copywriting and SEO in 2022 59:40 The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on YouTube, Apple Podcasts, Spotify, and all other podcast platforms. The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career. Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact. Why choose Digital Marketing Institute? DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global m