Agentforce Marketing Set Up: Multi-Channel B2B

Watch Agentforce Marketing tackle B2B from segmentation to activation, for faster execution, smarter personalization, and cross-channel precision. In this video, you'll learn how to: Deploy native multi-channel capabilities across email, SMS, and WhatsApp to engage B2B buyers. Drive event and demo attendance using just-in-time automated mobile messaging. Route rescheduling and support queries to automated agents or human service teams. Build contract renewal nurtures using data points like high propensity to renew to free up sales staff. Track customer onboarding engagement via automated scoring systems to trigger proactive outreach. Timestamps 00:00:05 - Native multi-channel engagement capabilities 00:00:22 - Drive event attendance via SMS and WhatsApp 00:00:43 - Route rescheduling requests to automated agents 00:00:54 - Accelerate B2B contract renewal nurtures 00:01:34 - Improve customer onboarding resource engagement 00:01:59 - Scale multi-channel lifecycle marketing Resources & Links Explore agentic ai: https://www.salesforce.com/agentforce/what-is-agentic-ai/ Learn more about digital marketing software: https://www.salesforce.com/marketing/ How to Accelerate with audience segmentation: https://www.salesforce.com/marketing/lead-generation-guide/small-business/ #Agentforce #MarketingCloud #B2BMarketing #MarketingAutomation