Advanced Google Analytics 4: Optimization and Attribution

Learn how to optimize marketing performance using Google Analytics 4 (GA4), Google Ads, Looker Studio, and BigQuery in this advanced analytics course. This hands-on training helps marketers automate insights, analyse attribution paths, and build AI-driven dashboards to improve campaign ROI using modern marketing analytics strategies. In Module 1, you will begin by learning how to connect GA4 with marketing and reporting tools. The course shows how to integrate GA4 with Google Ads and Looker Studio to automate reporting and generate faster insights. Next, you will explore advanced audience se…