4. How To Create a Meta Pixel (Dataset) | Facebook Pixel Setup Guide | UPDATED FOR 2025

Key Takeaways

You've got your business manager, the ad account, and a payment method ready. Now, we need to create a pixel. This is a piece of code that tracks everyone who visits your website. Without this, Facebook will not know who visits or purchases on your website. So, you will not be able to retarget people or to track conversions. This is part four of a series that teaches you how to create a meta business manager the right way. Let's dive in. Before we get started, you'll need to have a business manager. If you haven't created one yet, pause this video and check out the video that will show on screen right now. All right, now back to creating your pixel. Always on your Meta Business Manager, go to the sidebar on the left, then click on data sources. Now, click on data sets and pixels. You'll see an add button in the middle. Click on it. Give your pixel a name. This can be your business name or anything else. Then click on create and close this for now. Now, here's something super important that most people miss. The Meta Business Manager doesn't give you access to stuff you create automatically. You actually need to add yourself. So, click assign people, select yourself and the conversion API user. Flip that full control toggle on and hit assign. Don't skip this or you'll be locked out of your own pixel. Your pixel is created in your business manager. Great. But right now, it's not actually tracking anything because it's not installed on your website yet. In the next video, we'll see how to install the pixel on your Shopify store. I'll see you there.