4.5 Learn About the Google Analytics APIs - [New GA4] Analytics Academy on Skillshop

For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop -- coming soon! Be sure to subscribe to the Google Analytics YouTube channel, and we'll announce when the all-new courses are available. In the meantime, enjoy these video previews from the course lessons: https://www.youtube.com/playlist?list=PLI5YfMzCfRtZNBRmhTEJkcHYvN_x_wpxM Google Analytics has several Application Programming Interfaces, or APIs, that you can use to manage your accounts, properties, and data. In this video, we'll explore three of these: the Admin API, Data API, and Measurement Protocol. Helpful resources: To learn more about the these Analytics APIs, check out this developer page: https://developers.google.com/analytics/devguides/collection/ga4 New to Analytics? Get started for free with Google Analytics, which is a single platform that integrates your analytics and advertising, so you can act on customer insights faster: https://marketingplatform.google.com/about/analytics/