Your Reviews Replicate You: LLM-Based Agents as Customer Digital Twins for Conjoint Analysis

arXiv:2604.22756v1 Announce Type: cross Abstract: Conjoint analysis is a cornerstone of market research for estimating consumer preferences; however, traditional methods face persistent challenges regarding time, cost, and respondent fatigue. To address these limitations, this study proposes a framework that utilizes large language model (LLM)-based "customer digital twins (CDT)" as virtual respondents. We identified active users within the Reddit community and aggregated their comprehensive rev