Stop Calling It “Digital Transformation” — Call It What It Is

1. 1Reframe digital transformation as a business model shift using design thinking
2. 2Identify key areas for digital improvement in your organization
3. 3Apply a customer-centric approach to guide digital initiatives
4. 4Configure a cross-functional team to lead digital efforts
5. 5Test and iterate on digital solutions with agile methodologies

Product managers, entrepreneurs, and IT leaders can benefit from redefining their approach to digital initiatives to improve success rates

💡 Rethinking 'digital transformation' can lead to more successful digital initiatives

💡 Reframe 'digital transformation' as a business model shift for better project outcomes