Show HN: Gumshoe.ai – SEO for AI

Hi HN, We're Todd and Patrick, the founders of Gumshoe ( https://app.gumshoe.ai/go ). Between us, we have like 50 years of experience in early-stage startups. For better or worse, I helped build one of the original meme sites (ICanHasCheezburger), so it’s partially my fault that there are so many cat photos on the internet. Around the same time, Patrick built Starwave (which is now ESPN Fantasy Sports) and later cofounded UrbanSpoon. We’re now building Gumshoe to help companies understand how AI talks about their brand. As AI search tools like ChatGPT and Perplexity have become more common, they’ve changed digital marketing. SEO used to be the primary focus, which led to the hyper-optimized kind of gobbledygook you see on the internet today. Now, marketers need to think about the broader context in which their brand is discussed. This shift is an opportunity for the internet to get better: results could be less "optimized", more nuanced, and ultimately mor