Segmentando Clientes com Análise Fatorial e Clustering

1. 1Apply factor analysis to reduce dimensionality of customer data
2. 2Use clustering algorithms to group similar customers
3. 3Configure clustering parameters to optimize persona identification
4. 4Test and validate the resulting personas using statistical metrics
5. 5Compare the effectiveness of different clustering techniques

Data scientists and analysts can benefit from this technique to identify customer groups and inform marketing strategies

💡 Factor analysis and clustering can help reduce complex customer data to actionable personas

Segment customers with factor analysis & clustering #datascience #customersegmentation