Launch HN: Noya (YC W23) – a new kind of design tool

Hi HN, we’re building Noya ( https://noya.io ), a product design tool that lets everyone design like a designer. Here’s a video: https://player.vimeo.com/video/797476910 . Getting from a product idea to a design is too hard. Wireframing tools (e.g. Balsamiq) are limited and their output is too low-fidelity to get people excited about the idea. On the other hand, high-fidelity design tools (e.g. Figma) require advanced skills and are better for tweaking fine details than hashing out a big picture. Meanwhile, companies have an insatiable need to make new screens and change existing ones, and hiring more designers is time-consuming and expensive. David and I were on the design tools team at Airbnb when we realized there’s another solution: let designers encode their knowledge (e.g. design rules and components) into a tool, then let non-designers (PMs, marketing, engineers) use that tool to make new screens and features. This helps remove design as a bottlenec