Launch HN: Fella (YC W20) – Tackling men's obesity using medication and coaching

Hey HN! I'm Richie from Fella ( https://www.joinfella.com ), a telehealth clinic for men with obesity. Fella helps men get to a healthier weight by matching them with a board-certified obesity doctor to prescribe an FDA-approved medication, while they undertake personalized health coaching. I personally struggled with stress eating for 6 years. During that time, I was at Cambridge University, then built and sold my first company working with the UK government. It was tough, and poor eating habits as a teenager became a coping mechanism as an adult. Fella first started as a "CBT+community" product to help men battling stress eating. It resonated due to the stigma around men's eating struggles. But we realized we were only half-serving most of our customers: even when no longer stress eating, most guys weren't getting to a healthier weight. So we started researching effective, evidence-based treatments for obesity. When I say "we", I really me