How can I learn to program?

I am in my early twenties and am seriously considering a career in entrepreneurship. I have a partner and we are in the midst of entering our business idea into numerous entrepreneurship contests. We have met with several business and tech professors and have been thoroughly encouraged to pursue this. The only problem? Neither of us know any code. One of our business coaches, a successful entrepreneur himself, suggested that the programming can be done with little problems -that there is still much utility in two idea boys. However, to be truly successful, it has occurred to me that we will need to know the ins and outs of programming. Perhaps we won't need to be experts, but a successful leader must be well versed in every aspect of his company. Does everyone agree? Can anyone make some recommendations about where I should get started learning code and the strategies to keep in mind while doing so? Help is much appreciated.