Google’s New AI Search Guide Calls AEO And GEO ‘Still SEO’ via @sejournal, @MattGSouthern

📰 Search Engine Journal

Google's AI Search guide emphasizes AEO and GEO are still part of SEO, advising site owners on tactics to ignore for optimization

intermediate Published 15 May 2026
Action Steps
  1. Read Google's AI Search guide to understand the latest SEO best practices
  2. Ignore tactics like llms.txt and chunking as per Google's advice
  3. Focus on established SEO techniques rather than special schema for better optimization
  4. Analyze your website's current SEO strategy to identify areas for improvement
  5. Apply Google's recommendations to your SEO approach to potentially improve search rankings
Who Needs to Know This

Digital marketers and SEO specialists can benefit from understanding Google's updated stance on AI Search to refine their optimization strategies

Key Insight

💡 Google considers AEO and GEO as part of traditional SEO, not separate entities

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🚨 Google's AI Search guide: AEO & GEO are still SEO! Ignore llms.txt, chunking, and special schema for better optimization 💡
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