Google’s 2023 Analytics Switch Left Your Yearly Baseline Looking Intact

1. 1Review your current GA4 setup to ensure event and engagement definitions are aligned with your business goals
2. 2Analyze the impact of GA4's definitions on your historical data and year-over-year comparisons
3. 3Adjust your 2026 budget planning to account for any discrepancies caused by the switch to GA4
4. 4Compare your GA4 data to previous years' Universal Analytics data to identify trends and anomalies
5. 5Re-evaluate your marketing strategies based on the new insights from GA4

Data analysts and marketers benefit from understanding the implications of Google's analytics switch on their yearly budget planning and baseline comparisons

💡 GA4's different event and engagement definitions can impact year-over-year budget comparisons, requiring adjustments to your planning and strategy

📊 GA4's event & engagement definitions may affect your 2026 budget planning! Review your setup & adjust your strategy accordingly 💡