Google Analytics Alternatives: Umami vs Plausible vs Fathom in 2026

📰 Dev.to · Alan West

Learn about privacy-focused Google Analytics alternatives Umami, Plausible, and Fathom, and how to set them up for your website

intermediate Published 25 Apr 2026

Action Steps

Set up Umami on your website using the official documentation
Compare the features of Plausible and Fathom to determine which one best fits your needs
Migrate from Google Analytics to one of the alternative tools using the provided migration tips
Configure data tracking and goal setting in your chosen alternative tool
Test and verify that your new analytics tool is collecting data correctly

Who Needs to Know This

Web developers and marketers looking for alternative analytics tools that prioritize user privacy will benefit from this comparison

Key Insight

💡 Umami, Plausible, and Fathom offer robust alternatives to Google Analytics with a focus on user privacy